Fendi was founded in 1925 and was known for its luxurious furs, the distinguishable double F logo, and the iconic Baguette bag,
In 1965, the Fendi sisters invited Karl Lagerfeld to join the House as the lead designer and he is the one who introduced the iconic FF logo. Contrary to what one might believe, it doesn’t stand for Fendi but is a wordplay standing for “Fun Furs”.
(Image on the left is getting from Instagram: @theneevintage.store)
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