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Prada counts itself among the Italian designer houses that gave Milan its reputation as an international fashion capital. Despite the fact that it was founded in 1913, the designer only really gained traction during the late twentieth century with its decision to feature collections of original totes, accessories, and ready to wear. Prada presented itself as the antithesis to the showy branding of traditional designer luxury goods, a choice that ironically led to its success as one of the largest names among fashion houses today. 

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